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- furniture manufacturing & sales for corporate, hotels and governments internationally
 

Established in 1990 Miller Europe has become a leading provider of furniture solutions to a worldwide market encompassing; Offices, Hotels, Government, Industrial, Pharmaceutical, Biotech, Conference, Leisure and Dining.

Miller Europe's clients boast the who's who internationally ranging from Hilton, Accor, Intercontinental, Hyatt and Holiday Inns International along with Calvin Klein, American Express, Central Europe Trust, QE II Conference Centre....

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Brief

To change company focus from being a Sales and Manufacturing to Marketers of Furniture Solutions whist increasing profitability, improving and integrating the existing Marketing, IT and Manufacturing infrastructure.
 In Brief

Remodel company from manufacturing and sales to Marketing focused
Formulate and implement marketing plans
Improve and integrate IT infrastructure
Improve and refine communication methods
Define and implement an e.Business Strategy
Redefine corporate look
Redesign of all collateral
Implement Telemarketing regime
Proactive consulting & Project management
Solution

Due to the massive scope and continuous approach of the project, Miller Europe's initial implementation has been staged over a 6 month period consisting of the following solutions.
  

Business and Marketing Plan
Segmentation of firm into separate service based businesses
Implementation Planning Study
Redesign of Corporate ID
Redesign of all Collateral
Design and fulfillment of advertising and direct mail campaigns
Implementation of a Telemarketing regime
Streamlining of IT and communication systems
e.Business implementation (Multi lingual solution)
Work with suppliers facilitating improved communication and   
    integration with Miller Europe systems

Future consulting assignments include a further enhancement of the Miller Europe e.Business offering, continued advertising and direct mail promotions, telemarketing and further proactive consulting. 

"Tac-Tik sat with us, our suppliers and clients to fully understand our business before recommending their successful solutions. 

... we continue to utilise and 
benefit from Tac-Tik 's input 
... on a daily basis" 

- Paul A Miller
Managing Director


Conclusion

Tac-Tik  and Miller Europe enjoy a continuous relationship. Tac-Tik  regularly meeting with Miller Europe staff, suppliers and clients throughout Europe to continually enable proactive solutions to increase Millers competitiveness and profitability.

For more information on Miller Europe, its products and services please go to http://www.millereurope.com 
 

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